ESA

Challenge

Extreme Sports Action – ESA is an extreme sports online TV and magazine focused on informing you on the latest news about extreme sports athletes, their lifestyles and careers. All their news is updated daily, as they provide you with information about upcoming and previous championships as well as various related events. All of which, is uniquely South African and, includes interview coverage of extreme sports enthusiasts.

Outcome

In addressing the brand, a strategy was developed to create a versatile corporate image that adapts itself to extreme sports enthusiasts. The logo has a star on the letter A, this indicates that the participants who partake in action sports, are stars.