OPIHR Packaging

OPIHR Packaging

Challenge
Opihr Oriental Spiced Gin is experiencing significant growth and currently the 4th biggest gin in the UK and 8th in the world. The heritage of Opihr Oriental Spiced Gin is firmly rooted in the ancient Spice Route. Traditionally merchants would travel thousands of miles along the route, trading exotic spices and botanicals from distant lands.

Opihr Oriental Spiced Gin is a lifestyle brand that develops innovative alcoholic beverages and would like to explore designs for a range of canned cocktails. They needed new packaging design, translated to eye catching cans and bottles that will stand out anywhere from supermarket shelves to festivals for 25+ young adventurous people.

Outcome

We decided to keep the design refreshing and very simple so it could be recognisable as part of the parent brand and captivate consumers interest. Just by separating it with bright colours that represent the cocktail range it captures the essence of the drink.

The design idea is a full body design printed on the can directly and the bottle covered with a full body sleeve.

Information
Category:

Packaging

Date:

June 27, 2018

Tags:

Graphic Design, Illustration, Packaging Design