Zintsomi elevates traditional stories in modern society by professionalising the art of storytelling, creating conversations around stories and making traditional stories entertaining and accessible to today’s youth through innovative products. “Zintsomi” can be loosely translated as “folk tales” and as methods of communicating evolve, it is important to find ways of keeping stories alive.
Zintsomi approached The Creativehaus to develop their new brand. We started by looking at assigning characteristics to the brand in order to establish the brands personality. We developed a brand identity that is centred on the idea of expressive forms of communication that spark conversations about culture, tradition and stories.
The brand mark coveys this in the form of a speech bubble. The colours are bright to draw the eye as well as make appealing to children. In addition, templates were created for internal and external presentations, along with various other collateral including stationery, reports and brochures.
June 27, 2018