Brightlife Properties

Challenge
Brightlife is a property development and construction company specialising in residential projects covering the Gauteng province, from our offices in Roodepoort. Our 15 years’ experience in the property and construction industry strengthens our ability to provide a collaborative range of comprehensive solutions. Whether we are building you your dream home, selling you a new development or your existing property, you can rest assured you’re in good hands.

Outcome
Using simple typography and a brand mark which represents the company, an identity system easy to implement was developed. The brand mark was created to add value to the brand, which was essential for the company’s growth. The brand mark was designed around the idea of “X marks the spot” and a roof to show that it’s a property company. We achieved the normalization of the identity system in its entirely including the design and development of a website, stationery, advertising materials and vehicle graphics, among others.